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The Private, Exclusive Guide for Serious Divers Since 1975
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August 2017    Download the Entire Issue (PDF) Vol. 32, No. 8   RSS Feed for Undercurrent Issues
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Online Dive Trip Booking Portals: Part II

they fall far short on personal service

from the August, 2017 issue of Undercurrent   Subscribe Now

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Online purchasing has become the convenient way to buy what we need. If what arrives is not what we want, we have the option to return it. It's not the same with complex dive trips, and by the time you discover you bought the wrong product, it's too late. Most divers need guidance to ensure a foreign dive trip will meet our expectations. However, there are new kids on the block in the form of very seductive online booking services for diving that use clever algorithms to get attention onto your phone or computer's display. They're causing a ruckus all round in the dive travel industry.

"My experiences with online dive travel agents are not very good."

Following Undercurrent's article on this nascent online travel booking revolution in July, we received a comment from Sandro Lonardi, head of marketing for, a leading online portal, in which he said, "Booking with Diviac offers divers superior choice, convenience, and price. Over 270 liveaboards to choose from, 24/7 unbiased advice and support from our scuba travel experts, true online booking with live availability and prices, no hidden fees, no credit card fees and free dive insurance on all qualifying trips."...

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