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February 2014    Download the Entire Issue (PDF) Vol. 29, No. 2   RSS Feed for Undercurrent Issues
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What SSIís Sale Means to Divers

from the February, 2014 issue of Undercurrent   Subscribe Now

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On December 11, the Italian dive gear manufacturer Mares issued a press release that it was about to acquire the Colorado-based training agency Scuba Schools International (SSI). Actually, Mares is owned by Head, the sporting gear behemoth, which apparently saw a great crossover relationship between its dive gear subsidiary and a dive training agency.

The press release states, "SSI will continue to focus on its current business model. Mares will continue to build high-quality diving equipment . . . SSI will continue to work with all major manufacturers and Mares will maintain relationships with all training agencies. There is no obligation for an SSI dealer to do business with MARES or vice versus . . . Bringing these two companies together represents a huge paradigm shift for the diving industry, and a tremendous growth opportunity."...

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