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April 2014    Download the Entire Issue (PDF) Vol. 29, No. 4   RSS Feed for Undercurrent Issues
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Sandals, the Certification King?

from the April, 2014 issue of Undercurrent   Subscribe Now

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Here's a press release I got back in February. "The Caribbean's leading resort company, Sandals Resorts International, has reinforced their scuba diving credentials after reaching 50,000 certifications to become one of the premier dive divisions in the world. The award was bestowed upon the company by PADI Worldwide, the world's leading scuba diving authority, after reaching the milestone and now sees them become one of the world's top five companies for scuba."

I'm not sure what this press release says about the future of sport diving when it turns out that 50,000 of PADI's certified divers got their certification card at a Sandals (or Beaches) resort. Do these folks, on packaged vacations where they also are kayaking, waterskiing or parasailing, go on to become serious divers? Will they buy their own computers and regulators, get housing for Nikons, and head off on their own to Captain Don's, CoCo View or the Ocean Hunter?...


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