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April 2017    Download the Entire Issue (PDF) Vol. 32, No. 4   RSS Feed for Undercurrent Issues
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PADI, from $200K to $700,000K in 32 Years

from the April, 2017 issue of Undercurrent   Subscribe Now

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In 1983, PADI was a nonprofit California corporation, whose directors were John Cronin and Craig Carlson (they founded it in Chicago in 1966), and Ralph Erickson. PADI instructors were the members and allegedly had voting rights in what was the instructional and certifying Professional Association of Diving Instructors.

However, the three had also created another PADI -- International PADI -- as a for-profit-organization, and this was the marketing-oriented PADI that was about to catch a wave in the expanding international market. Cronin, Carlson, and Erickson were the majority board members of International PADI as well, joined by Al Ormsby and Gary Prevnost....

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