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The Private, Exclusive Guide for Serious Divers Since 1975
"Best of the Web: scuba tips no other
source dares to publish" -- Forbes
May 2000 Vol. 26, No. 5   RSS Feed for Undercurrent Issues
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from the May, 2000 issue of Undercurrent   Subscribe Now

It’s not just what you say that counts; what you don’t say can speak volumes. Take this recent ad for a great new diving hot spot — the Dominican Republic? At first glance the quote from underwater photographer and dive journalist Stephen Frink sounds like he’s found something to write home about. In fact, he waxes on about the place: “with extraordinary underwater clarity, an impressive portfolio of shipwrecks and extensive coral reefs, the Dominican Republic offers what may be the last great undiscovered Caribbean dive destination.” Apparently the fact that these waters were long since fished out is a minor detail that’s not worth mentioning. When you thumb through the glossies and their hyperbole, checking out the ads that catch your eye, be sure to read carefully — between the lines.

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