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"Best of the Web: scuba tips no other
source dares to publish" -- Forbes
May 1999 Vol. 14, No. 5   RSS Feed for Undercurrent Issues
What's this?

Who's Who at What URL

from the May, 1999 issue of Undercurrent   Subscribe Now

Web browsing seems like one of those things that should be logical. So where would you expect URLs like www.skindivermagazine.com and www.skindiver.net to take you? Odds are your first guess will be wrong: Rodales Scuba Diving magazine has registered these URLs, and theyll take you directly to Rodales site at http://www.scubadiving.com. In the web game its not uncommon to purchase additional URLs that will take readers to your site, but buying and using URLs that people would expect to take them to the competition is another story.

The owner of http://www.skindiver.com isnt Skin Diver Magazine but Great Destinations, a dive travel agent. If youre looking for Skin Divers site, the address is http://www.skin-diver.com. Skin Diver is a late comer to the online world, and part of the price for coming late is finding that some of the best diving URLs have already been snapped up.

Not that there arent still opportunities out there. It looks like the addresses http://www.scubadivingmagazine.com and .net are still available. Anyone want to grab those?

W. D.

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